{"product_id":"9783030844233-research-methods-data-analys","title":"Research Methods and Data Analysis for Business Decisions","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Primer Using SPSS. \u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language.\u003c\/p\u003e. \u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41051206123617,"sku":"9783030844233","price":70.13,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/66a551f0f18f6a7ebf9eb0d71caf156c.png?v=1698321530","url":"https:\/\/www.rarewaves.com\/products\/9783030844233-research-methods-data-analys","provider":"Rarewaves.com","version":"1.0","type":"link"}