{"product_id":"9783030068714-start-up-softcover-reprint-o-2","title":"Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Practical Guide to Starting and Running a New Business\u003cbr\u003eStep-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eMany people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003eFeaturing case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40847176040545,"sku":"9783030068714","price":45.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28589657.jpg?v=1722759305","url":"https:\/\/www.rarewaves.com\/products\/9783030068714-start-up-softcover-reprint-o-2","provider":"Rarewaves.com","version":"1.0","type":"link"}