{"product_id":"9781948484787-beyond-sticky","title":"Beyond Sticky","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eGet off the commodity hamster wheel and create a bank brand people love\u003cbr\u003e\u003cb\u003eFor every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.\u003c\/b\u003e\u003cbr\u003eFor every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It’s filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, \u003ci\u003eBeyond Sticky\u003c\/i\u003e includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It’s a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. \u003ci\u003eBeyond Sticky\u003c\/i\u003e shows the way to break out of an increasingly competitive and ever-changing marketplace.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55422125834614,"sku":"9781948484787","price":13.47,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33648503.jpg?v=1748565319","url":"https:\/\/www.rarewaves.com\/products\/9781948484787-beyond-sticky","provider":"Rarewaves.com","version":"1.0","type":"link"}