{"product_id":"9781940858685-join-the-brand","title":"Join the Brand","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBuilding Loyal Communities and The Need For Belonging\u003cbr\u003e\u003cp\u003eAfter answering the question, \"How and why do consumers adopt brands,\" author Norty Cohen takes it the next step with a new question: \"How Does Your Brand Become A Sticker On A Laptop?\" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.\u003c\/p\u003e\n\u003cp\u003eConsumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40868088021089,"sku":"9781940858685","price":21.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28632788.jpg?v=1742864698","url":"https:\/\/www.rarewaves.com\/products\/9781940858685-join-the-brand","provider":"Rarewaves.com","version":"1.0","type":"link"}