{"product_id":"9781932792416-cultivating-picturacy","title":"Cultivating Picturacy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eVisual Art and Verbal Interventions\u003cbr\u003eThough English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using a range of examples, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read.\u003cbr\u003eThough English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of \u003ci\u003eFrankenstein\u003c\/i\u003e, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55216104997238,"sku":"9781932792416","price":42.51,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_37561145_44766d0a-4d43-42ab-a446-313cfda009ba.jpg?v=1762160786","url":"https:\/\/www.rarewaves.com\/products\/9781932792416-cultivating-picturacy","provider":"Rarewaves.com","version":"1.0","type":"link"}