{"product_id":"9781918658071-obvious-adams","title":"Obvious Adams","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe story of a successful businessman\u003cbr\u003e\u003cp\u003e\u003cb\u003eFOREWORD BY RORY SUTHERLAND\u003cbr\u003e\u003cbr\u003e   The secret behind every extraordinary business success is really no secret at   all. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e   First published as a short story in the Saturday Event Post in 1916, \u003ci\u003eObvious   Adams\u003c\/i\u003e is a revolutionary classic, following a man working in marketing   who achieves success by noticing the truths that everyone else overlooks.\u003cbr\u003e\u003cbr\u003e   While others chase complexity, \u003ci\u003eObvious Adams\u003c\/i\u003e teaches that we should   never be afraid to voice the obvious, and gives us five 'rule-of-thumb   checks' to enable us to test our own ideas. \u003cbr\u003e\u003cbr\u003e   Described by advertising executive and author, Rory Sutherland, as a book   which has \"outsmarted every modern business guru,\" \u003ci\u003eObvious Adams\u003c\/i\u003e   proves that even decades later, the best solution to every business decision   is right under your nose.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57924919394678,"sku":"9781918658071","price":9.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41435832_3281fb6e-ad6c-4f62-9db8-ff5b73a7ef90.jpg?v=1779934996","url":"https:\/\/www.rarewaves.com\/products\/9781918658071-obvious-adams","provider":"Rarewaves.com","version":"1.0","type":"link"}