{"product_id":"9781917391610-art-in-marketing","title":"The Art in Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy we need less science and more art in marketing\u003cbr\u003e\u003cp\u003eThis timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that \"Marketing is the art-form of the 20th century,\" Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and \"arithmocracy\" – has stifled its inherent artistic and cultural essence.\u003c\/p\u003e\n\u003cp\u003eTasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice. He provocatively asks why creativity was cordoned off and assigned to a select group of \"creatives,\" rather than being seen as fundamental to all marketing endeavour’s. \u003cem\u003eThe Art in Marketing Book\u003c\/em\u003e offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57558957719926,"sku":"9781917391610","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40565525_f64e3f57-7fca-4845-8a54-a22fb865ffb5.jpg?v=1775078982","url":"https:\/\/www.rarewaves.com\/products\/9781917391610-art-in-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}