{"product_id":"9781915951809-storytelling-book","title":"The Storytelling Book","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFinding your golden thread for more effective presentations (10th Anniversary Edition)\u003cbr\u003e\u003cp\u003eBusiness presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling.\u003c\/p\u003e\n\u003cp\u003e In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10\u003csup\u003eth\u003c\/sup\u003e anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56607816712566,"sku":"9781915951809","price":8.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_39356400_9f8842f8-a1c0-495b-8656-16f00435a542.jpg?v=1767839943","url":"https:\/\/www.rarewaves.com\/products\/9781915951809-storytelling-book","provider":"Rarewaves.com","version":"1.0","type":"link"}