{"product_id":"9781914487231-no-brainer","title":"No-brainer","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Footballer's Story of Life, Love and Brain Injury\u003cbr\u003eThe true story of the ‘real’ Bill Gates: famous footballer, millionaire and philanthropist, who suffered football's industrial disease – brain injury\u003cbr\u003e\u003cb\u003eThe true story of a footballer who paid the ultimate price\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003e'A heartbreaking but still inspiring insight into the real-life impact of the biggest issue facing the world’s biggest sport.' \u003c\/b\u003e\u003c\/i\u003e\u003ci\u003eJeremy Wilson, Chief Sports Reporter, The Telegraph\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e'Beautifully written, immaculately researched and pulls no punches\u003c\/b\u003e.' \u003ci\u003eIan Herbert, Daily Mail\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eThis is the extraordinary true story of the ‘real’ Bill Gates: a famous footballer and millionaire businessman, who fell victim to football's guilty secret and who, in his final years, made a commitment to use his brain to save the next generation of football players.\u003cbr\u003e \u003cbr\u003eBorn in a mining village in northern England, Bill was Britain’s first £50-a-week teenage superstar. He played 333 games for Middlesbrough before becoming the first entrepreneur to turn sports shops into high-street fashion, making millions of pounds. With his wife Judith, he lived a life of luxury on a Caribbean island, far from his humble roots.\u003cbr\u003e \u003cbr\u003eBut in 2017 his life changed when he was diagnosed with football’s best-kept secret, probable Chronic Traumatic Encephalopathy, caused by repetitive head impacts – mostly from heading the ball.\u003cbr\u003e \u003cbr\u003eAward-winning journalist Mike Amos perfectly captures the twists and turns of Bill's career, from the coal mining village of Ferryhill in the 1950s, his footballing career in the 60s and 70s, a chain of sports shops in the 80s, to an exotic lifestyle on Grand Cayman in the 90s, to the difficult journey to safeguard the future of football.\u003cbr\u003e \u003cbr\u003eThe ground-breaking charity Bill and Judith set up, Head Safe Football, has supported families of players with CTE – and educates players, coaches, sports scientists, and parents to recognise that CTE begins in young footballers and can be prevented with common-sense policies and training.\u003cbr\u003e \u003cbr\u003eIf you have ever headed a football, if your child or grandchild heads footballs, this is a book you need to read.\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003eAcclaimed in the national media\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eReviews\u003cbr\u003e \u003cbr\u003e\"\u003cb\u003eA heartbreaking but still inspiring insight\u003c\/b\u003e into the real-life impact of the biggest issue facing the world’s biggest sport. But does football care enough about its former heroes to take sufficient action?” \u003ci\u003eJeremy Wilson, Chief Sports Reporter, The Telegraph\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\"A must-read,\u003c\/b\u003e not only for the light-hearted reminiscing of football anecdotes and memories, but to learn the startling truth behind a game touching so many lives, and the devastation it can cause.\" \u003ci\u003eHilary Maddren, widow of Willie Maddren, Middlesbrough player and manager who died of neurodegenerative disease\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e\u003cb\u003e\"Not just an important read for football fans\u003c\/b\u003e, but for anyone whose life has been touched by the slowly unfolding despair of dementia.\" \u003ci\u003eHarry Pearson, author of\u003c\/i\u003e \u003ci\u003eThe Far Corner\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\"\u003ci\u003eNo Brainer \u003c\/i\u003eis a meticulous and moving read\u003c\/b\u003e that exposes the cost of football’s collective failure to protect players. One day, football will thank women like Dr Judith Gates who fought to spare future generations the pain they suffered as they watched their loved ones slowly succumb to diseases like CTE.\" \u003ci\u003eWarren Manger, Daily Mirror\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003e“\u003c\/i\u003e\u003cb\u003eBill and Judith Gates are the opposites\u003c\/b\u003e who stayed attracted for more than 60 years together, but both in their very different ways have become titans in the world of football. This book is a vivid and vital account of their work together to improve the lives of footballers, young and old”.\u003ci\u003e Michael Aylwin, sportswriter, The Guardian\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\u003ci\u003eBuy the book and start reading\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41543582187617,"sku":"9781914487231","price":13.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31898614.jpg?v=1735020412","url":"https:\/\/www.rarewaves.com\/products\/9781914487231-no-brainer","provider":"Rarewaves.com","version":"1.0","type":"link"}