{"product_id":"9781913019358-there-yet","title":"Transport For Humans","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAre We Nearly There Yet?\u003cbr\u003eThis book maps out how to design better transport. Engineers measure success by speed and efficiency - but these are not the way that passengers think about a good trip. We choose how to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all.\u003cbr\u003eEngineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all.As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans.This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39619148611681,"sku":"9781913019358","price":19.08,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28009345.jpg?v=1722242640","url":"https:\/\/www.rarewaves.com\/products\/9781913019358-there-yet","provider":"Rarewaves.com","version":"1.0","type":"link"}