{"product_id":"9781912300723-pricing-for-success","title":"Pricing for Success","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe 7-step plan for winning more customers at better prices\u003cbr\u003e\u003cp\u003ePerfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s \u003cem\u003ethe\u003c\/em\u003e most powerful key to profitable and sustainable growth.\u003c\/p\u003e\n\u003cp\u003eBut how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity?\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003ePricing for Success,\u003c\/em\u003e leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business.\u003c\/p\u003e\n\u003cp\u003eThrough an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy pricing is your biggest lever for profitable growth.\u003c\/li\u003e\n\u003cli\u003eThe persuasive pricing techniques that have the biggest impact.\u003c\/li\u003e\n\u003cli\u003eHow customer-driven approaches make it easier to boost your bottom line.\u003c\/li\u003e\n\u003cli\u003eThe surprising truth about premium pricing and how it’s easier to sell.\u003c\/li\u003e\n\u003cli\u003eHow to cleverly structure your offer so you can optimise your prices.\u003c\/li\u003e\n\u003cli\u003eHow to avoid common pricing pitfalls and lose your fear of losing business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40627493863521,"sku":"9781912300723","price":16.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27415127.jpg?v=1721750875","url":"https:\/\/www.rarewaves.com\/products\/9781912300723-pricing-for-success","provider":"Rarewaves.com","version":"1.0","type":"link"}