{"product_id":"9781907974304-do-open","title":"Do Open","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow a simple email newsletter can transform your business (and it can).\u003cbr\u003eDiscover why the humble newsletter is pure and utter gold\u003cbr\u003eHow do you grow your business when you don't have a marketing budget? How do you stand out in a busy world?   And what if the answer is right in front of you?    For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.    So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.   Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:   -Why giving is your secret to success   -How to get people's attention when time is your biggest competitor   -Why creating beats sharing   -How a small team can win.   Build community. Build your brand. Build long-term growth.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40945817714785,"sku":"9781907974304","price":7.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35362865_5032a5a8-a7f8-4994-858c-ac455dc3efa6.jpg?v=1752746308","url":"https:\/\/www.rarewaves.com\/products\/9781907974304-do-open","provider":"Rarewaves.com","version":"1.0","type":"link"}