{"product_id":"9781906659196-eyewitness-the-rise-and-fall-of-dorling-kindersley","title":"Eyewitness: The rise and fall of Dorling Kindersley","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Inside Story of a Publishing Phenomenon\u003cbr\u003eBy the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. The author is uniquely positioned to tell the story of DK's rise and fall.\u003cbr\u003e\u003cp\u003eBy the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country – and indeed the publishing world.\u003cbr\u003e\u003cbr\u003eApart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of £200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson.\u003cbr\u003e\u003cbr\u003eChristopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.\u003cbr\u003e\u003cbr\u003eIn the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56449957462390,"sku":"9781906659196","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26301402.jpg?v=1760446957","url":"https:\/\/www.rarewaves.com\/products\/9781906659196-eyewitness-the-rise-and-fall-of-dorling-kindersley","provider":"Rarewaves.com","version":"1.0","type":"link"}