{"product_id":"9781848448414-sports-marketing","title":"Sports Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCreating Long Term Value\u003cbr\u003eEach theme will:• Define key sports marketing ingredients• Provide mini-case examples of various sports around the world• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and• Describe measures of the various sports marketing activities.\u003cbr\u003eWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSports Marketing\u003c\/i\u003e explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefine key sports marketing ingredients\u003c\/li\u003e\n\u003cli\u003eProvide mini-case examples of various sports around the world\u003c\/li\u003e\n\u003cli\u003eOffer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and\u003c\/li\u003e\n\u003cli\u003eDescribe measures of the various sports marketing activities.\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003e\u003cbr\u003eThis textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents:\u003c\/b\u003e \u003cbr\u003eIntroduction \u003cbr\u003e1. Sports Marketing Value Chain: Roles and Interdependencies \u003cbr\u003e2. The Sports Marketing Context \u003cbr\u003e3. Sports Histories and Sports Fans \u003cbr\u003e4. Fans - Delivering Value through Deep Relationships \u003cbr\u003e5. Association Benefits of Sports Marketing \u003cbr\u003e6. Sports Marketing Measures \u003cbr\u003e7. Sports Marketing Strategy and Activation Planning \u003cbr\u003e8. The Sports Marketing Fusion \u003cbr\u003e9. Sports Marketing Touchpoints and Customer Journeys \u003cbr\u003e10. Sports Marketing - Leadership and Organizations \u003cbr\u003e11. Traditional Advertising \u003cbr\u003e12. Social and Digital Advertising \u003cbr\u003e13. Sports Marketing Revenues \u003cbr\u003e14. Sponsorship and Event Management \u003cbr\u003e15. Licensing and Merchandising \u003cbr\u003eIndex\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40898135228513,"sku":"9781848448414","price":180.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29830123.jpg?v=1725782431","url":"https:\/\/www.rarewaves.com\/products\/9781848448414-sports-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}