{"product_id":"9781847942791-cold-start-problem","title":"The Cold Start Problem","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Start and Scale Network Effects\u003cbr\u003e\u003cp\u003e\u003cb\u003e'A true Silicon Valley insider' \u003ci\u003eWired\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eWhy do some products take off? And what can we learn from them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003cbr\u003e\u003cbr\u003eNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\u003cbr\u003e\u003cbr\u003e_\u003cbr\u003e\u003cbr\u003e'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'\u003cb\u003e \u003ci\u003eTechCrunch\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Articulates the stages that every product must go through to be successful . and illustrates what companies need to do to achieve them'\u003cb\u003e \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40778498506849,"sku":"9781847942791","price":10.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32347965.jpg?v=1737186286","url":"https:\/\/www.rarewaves.com\/products\/9781847942791-cold-start-problem","provider":"Rarewaves.com","version":"1.0","type":"link"}