{"product_id":"9781838665845-palace-product-descriptions","title":"Palace Product Descriptions","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Selected Archive\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e 98% \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e EVERY GOOD DESCRIPTION \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e PALACE \u003c\/b\u003e\u003cb\u003e HAVE EVER DONE \u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e IN ONE ROWDY HARDBACK \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e 2% SOME RUBBISH ONES ALSO \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e98%\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEVERY GOOD DESCRIPTION\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePALACE HAVE EVER DONE\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIN ONE ROWDY HARDBACK\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2% SOME RUBBISH ONES ALSO\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePhaidon presents\u003cem\u003ePalace Product Descriptions: The Selected Archive,\u003c\/em\u003e the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\u003c\/p\u003e \u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTRENDSETTER\u003c\/li\u003e\n\u003cli\u003eDON'T THINK SO MATE\u003c\/li\u003e\n\u003cli\u003eYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\u003c\/li\u003e\n\u003cli\u003eWITH YOUR EYES CLOSED\u003c\/li\u003e\n\u003cli\u003eCOVERED IN GLUE\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eCollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\u003c\/p\u003e \u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40955308605537,"sku":"9781838665845","price":40.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28646002.jpg?v=1722770832","url":"https:\/\/www.rarewaves.com\/products\/9781838665845-palace-product-descriptions","provider":"Rarewaves.com","version":"1.0","type":"link"}