{"product_id":"9781837978168-marketing-50","title":"Marketing 5.0","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Role of Human-Mimicking Technology\u003cbr\u003e\u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cem\u003eMarketing 5.0: The Role of Human-Mimicking Technology\u003c\/em\u003e focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master’s and doctoral levels.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55595733549430,"sku":"9781837978168","price":108.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33590614.jpg?v=1746421568","url":"https:\/\/www.rarewaves.com\/products\/9781837978168-marketing-50","provider":"Rarewaves.com","version":"1.0","type":"link"}