{"product_id":"9781837971251-how-to-sell-value-u-demystified","title":"How to Sell Value – Demystified","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Practical Guide for Communications Agencies\u003cbr\u003e\u003cp\u003eThe book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThe latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eHow to Sell Value – Demystified: A Practical Guide for Communications Agencies\u003c\/em\u003e, acclaimed PR guru \u003cstrong\u003eCrispin Manners\u003c\/strong\u003e explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe power of a branded methodology that builds trust and confidence and sets client expectations correctly\u003c\/li\u003e\n\u003cli\u003eThe tools that bring a branded method to life and give the team ways to reinforce it\u003c\/li\u003e\n\u003cli\u003eExamples of premium priced services that break the time-based pricing model\u003c\/li\u003e\n\u003cli\u003eHow to set a value-based price\u003c\/li\u003e\n\u003cli\u003eThe importance of client data in proving value and driving effective evaluation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41028206133345,"sku":"9781837971251","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29807021.jpg?v=1725782115","url":"https:\/\/www.rarewaves.com\/products\/9781837971251-how-to-sell-value-u-demystified","provider":"Rarewaves.com","version":"1.0","type":"link"}