{"product_id":"9781836623274-data-engineering-for-data-driven-marketing","title":"Data Engineering for Data-Driven Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eOffering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, \u003cem\u003eData Engineering for Data-Driven Marketing\u003c\/em\u003e uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIn the digital age, data has become the cornerstone of effective marketing strategies. \u003cem\u003eData Engineering for Data-Driven Marketing\u003c\/em\u003e explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.\u003c\/p\u003e\n\u003cp\u003eOffering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, \u003cem\u003eData Engineering for Data-Driven Marketing \u003c\/em\u003euses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55583713886582,"sku":"9781836623274","price":101.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_13547710_32466_20250507064241.jpg?v=1746647222","url":"https:\/\/www.rarewaves.com\/products\/9781836623274-data-engineering-for-data-driven-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}