{"product_id":"9781836088073-future-priorities-for-design-branding","title":"Future Priorities for Design, Branding, Marketing and Retail","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Era of Technology and Sustainability\u003cbr\u003e\u003cp\u003eEmbracing technology as an ally, \u003cem\u003eFuture Priorities for Design, Branding, Marketing and Retail \u003c\/em\u003eunravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIn recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment.\u003c\/p\u003e\n\u003cp\u003eAs society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, \u003cem\u003eFuture Priorities for Design, Branding, Marketing and Retail \u003c\/em\u003eunravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFuture Priorities for Design, Branding, Marketing and Retail \u003c\/em\u003eoffers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56342963290486,"sku":"9781836088073","price":101.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36370512_66adebe1-6ac7-4e69-a48b-f66a18dcf454.jpg?v=1759458547","url":"https:\/\/www.rarewaves.com\/products\/9781836088073-future-priorities-for-design-branding","provider":"Rarewaves.com","version":"1.0","type":"link"}