{"product_id":"9781835492734-navigating-the-digital-landscape-unders","title":"Navigating the Digital Landscape","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUnderstanding Customer Behaviour in the Online World\u003cbr\u003e\u003cp\u003eRapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – \u003cem\u003eNavigating the Digital Landscape\u003c\/em\u003e explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eRapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in \u003cem\u003eNavigating the Digital Landscape\u003c\/em\u003e explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.\u003c\/p\u003e\n\u003cp\u003eThe chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.\u003c\/p\u003e\n\u003cp\u003eReaders will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41689750044769,"sku":"9781835492734","price":101.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26723902.jpg?v=1721960070","url":"https:\/\/www.rarewaves.com\/products\/9781835492734-navigating-the-digital-landscape-unders","provider":"Rarewaves.com","version":"1.0","type":"link"}