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Strategic Tourism Planning for Communities

Restructuring and Rebranding

Anukrati Sharma
Barcode 9781835490167
Hardback

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Original price £107.97 - Original price £107.97
Original price
£107.97
£107.97 - £107.97
Current price £107.97

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Release Date: 12/06/2024

Genre: Business & Finance
Label: Emerald Publishing Limited
Series: Building the Future of Tourism
Contributors: Anukrati Sharma (Edited by), Shruti Arora (Edited by)
Language: English
Publisher: Emerald Publishing Limited

Restructuring and Rebranding

From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.


From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, authors Shruti Arora and Anukrati Sharma explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.

Unveiling the potential of tourism as a catalyst for economic prosperity, numerous communities view it as a promising avenue to enhance their standard of living. With evidence showcasing its wealth-generating capabilities, these communities place unwavering faith in tourism's ability to uplift their societies.

Strategic Tourism Planning for Communities: Restructuring and Rebranding offers fresh insights and knowledge for students and researchers alike. Drawing on examples from around the world, this is a must-read for anyone passionate about the growth and development of regions through the lens of tourism.