{"product_id":"9781806341887-the-viking-framework","title":"The VIKING Framework","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMaster High-Impact Communication Campaigns\u003cbr\u003eA bold, six-part framework to help strategic communicators and business leaders launch, lead, and deliver high-impact campaigns that drive employee engagement and business growth.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLead with Purpose, Influence, and Impact. Drive Change, Engagement, and Results. \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe role of communications has never been more strategic or more complex. Hybrid work. Digital acceleration. AI. Cultural shifts. Business transformation. Today’s communicators are at the centre of it all, expected to lead with clarity, engage diverse audiences, and deliver measurable results under increasing pressure. This book helps you rise to that challenge. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe VIKING Framework\u003c\/em\u003e\u003c\/strong\u003e introduces a practical, proven six-step methodology designed to help communication professionals, marketers, and business leaders craft and deliver high-impact campaigns with confidence, clarity, and strategic precision. \u003c\/p\u003e\n\u003cp\u003eWhether you're launching initiatives, engaging distributed teams, or leading through change, this book equips you to move from messenger to strategic leader, with tools you can apply immediately to turn insight into influence, and ideas into action.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57396567474550,"sku":"9781806341887","price":12.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40185563_1148a12c-0c20-402a-9979-c0eefa454292.jpg?v=1772678482","url":"https:\/\/www.rarewaves.com\/products\/9781806341887-the-viking-framework","provider":"Rarewaves.com","version":"1.0","type":"link"}