{"product_id":"9781804996218-making-numbers-count","title":"Making Numbers Count","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe art and science of communicating numbers\u003cbr\u003e\u003cp\u003e\u003cb\u003e'Concise, breezy and pragmatic' \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUntil very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat does 5GB of storage actually mean? \u003c\/b\u003e(Two months of commutes, without repeating a song.)\u003cbr\u003e\u003cb\u003eWhat’s the size of a nucleus compared to a cell? \u003c\/b\u003e(Imagine a bee in a cathedral.)\u003cbr\u003e\u003cb\u003eHow much bigger is a billion than a million? \u003c\/b\u003e(Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)\u003cbr\u003e\u003cbr\u003eDrawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, \u003ci\u003eMaking Numbers Count \u003c\/i\u003eshows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41683879362657,"sku":"9781804996218","price":10.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32276247.jpg?v=1741155268","url":"https:\/\/www.rarewaves.com\/products\/9781804996218-making-numbers-count","provider":"Rarewaves.com","version":"1.0","type":"link"}