{"product_id":"9781804553015-winning-through-platforms","title":"Winning Through Platforms","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Succeed When Every Competitor Has One\u003cbr\u003e\u003cp\u003eEvery company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWinning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDigital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.\u003c\/p\u003e\n\u003cp\u003eHow will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWinning Through Platforms\u003c\/em\u003e decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.\u003c\/p\u003e\n\u003cp\u003eThis game-changing playbook will teach you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevitalize your business through strategic use of platforms\u003c\/li\u003e\n\u003cli\u003eDesign platforms that are compelling to customers and hard for competitors to match\u003c\/li\u003e\n\u003cli\u003eAccelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey\u003c\/li\u003e\n\u003cli\u003eInnovate in high-impact benefit areas to differentiate your platform\u003c\/li\u003e\n\u003cli\u003eElevate your customer’s personal platform experience\u003c\/li\u003e\n\u003cli\u003eTransform your enterprise and operations to drive superior performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.\u003c\/p\u003e\n\u003cp\u003eLearn the platform playbook. Find and apply your plays.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis book forms part of the American Marketing Association (AMA) leadership series.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41102013333601,"sku":"9781804553015","price":17.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29606262.jpg?v=1725608591","url":"https:\/\/www.rarewaves.com\/products\/9781804553015-winning-through-platforms","provider":"Rarewaves.com","version":"1.0","type":"link"}