{"product_id":"9781804292303-price-is-wrong","title":"The Price is Wrong","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy Capitalism Won't Save the Planet\u003cbr\u003e\u003cb\u003eWhy the market will never solve the Climate Crisis\u003c\/b\u003e\u003cbr\u003eWhat if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable?\u003cbr\u003e\u003cbr\u003eThis is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.\u003cbr\u003e\u003cbr\u003eToday's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project has seemingly been removed. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize.\u003cbr\u003e\u003cbr\u003eThe problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support.\u003cbr\u003e\u003cbr\u003eWe cannot expect markets and the private sector to solve the climate crisis while the profits that are their lifeblood remain unappetizing. But there is an alternative to providing surrogate green profits through subsidies: to take energy out of the private sector's hands.\u003cbr\u003e\u003cbr\u003eAn essential intervention, \u003ci\u003eThe Price Is Wrong\u003c\/i\u003e is as politically far-reaching as it is factually illuminating.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41513984688225,"sku":"9781804292303","price":20.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32485758.jpg?v=1737623315","url":"https:\/\/www.rarewaves.com\/products\/9781804292303-price-is-wrong","provider":"Rarewaves.com","version":"1.0","type":"link"}