{"product_id":"9781803923185-cross","title":"Cross-Cultural Consumer Behavior","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThis cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.\u003cp\u003e\u003cbr\u003e\u003cbr\u003eWith a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eThis book will be valuable to researchers and students of international business, global marketing, and consumer behavior. \u003ci\u003eCross-Cultural Consumer Behavior\u003c\/i\u003e will also be relevant for marketing practitioners and international marketing agencies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40903021002849,"sku":"9781803923185","price":206.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29645141.jpg?v=1725629723","url":"https:\/\/www.rarewaves.com\/products\/9781803923185-cross","provider":"Rarewaves.com","version":"1.0","type":"link"}