{"product_id":"9781803239101-salesforce-for-beginners-2nd","title":"Salesforce for Beginners","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform. Salesforce for Beginners is a fully equipped comprehensive guide that will help you understand how to manage Sales, Marketing, Customer relationships, security, flows and administration operations in your organization. This book will explain how these departments can utilize the Salesforce CRM to maximize efficiency to achieve your business goals. \u003cp\u003e\u003cb\u003eLearn how to leverage the Salesforce platform for sales, service, marketing, and automating business activities from a 360-degree perspective.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePurchase of the print or Kindle book includes a free eBook in the PDF format.\u003c\/b\u003e\u003c\/p\u003eKey Features\u003cul\u003e\n\u003cli\u003eAutomate business processes with Salesforce Flow, the new replacement for workflow rules and process builders on the Salesforce platform\u003c\/li\u003e\n\u003cli\u003eDiscover key data integrity and security concepts with new, specially dedicated chapters\u003c\/li\u003e\n\u003cli\u003eTake your first steps in basic testing and debugging as a Salesforce professional\u003c\/li\u003e\n\u003c\/ul\u003eBook Description\u003cp\u003eThe second edition of Salesforce for Beginners provides you with a holistic introduction to the Salesforce platform. Whether you need help with the lead generation process, Salesforce user management and data security, or automating tasks with Salesforce Flow, this book is for you.\u003c\/p\u003e\n\u003cp\u003eThroughout this new edition you will find real-world business use cases to demonstrate concepts, screenshots of the latest UI displayed for screen navigation, and exercises at the end of every chapter to test your newfound knowledge.\u003c\/p\u003e\n\u003cp\u003eWorking with the world's leading CRM software, you will learn how to create activities, manage leads, develop your prospects and sales pipeline using opportunities and accounts, and understand how you can enhance marketing activities using campaigns. You will be able to take your administration skills to the next level as you approach real-world user management topics such as ownership skew. You will learn about data security on the Salesforce platform, with an introduction to the role hierarchy, system and user permissions, and much more.\u003c\/p\u003e\n\u003cp\u003eIn this new edition you'll get to explore the popular automation tool Salesforce Flow. You'll learn about the different flow types to employ, how to construct your first flow, and how to extensively test your flow. This will allow you to come away from reading this book with a real, functional flow for your business processes.\u003c\/p\u003eWhat you will learn\u003cul\u003e\n\u003cli\u003eExplore business development with leads, accounts and contacts in Salesforce\u003c\/li\u003e\n\u003cli\u003eFind out how stages and sales processes help you manage your opportunity pipeline\u003c\/li\u003e\n\u003cli\u003eAchieve marketing goals using Salesforce campaigns\u003c\/li\u003e\n\u003cli\u003ePerform business analysis using reports and dashboards\u003c\/li\u003e\n\u003cli\u003ePractice automating business processes with Salesforce Flow\u003c\/li\u003e\n\u003cli\u003eGain a high-level overview of the items in the administration section\u003c\/li\u003e\n\u003cli\u003eGrasp the different aspects needed to build an effective Salesforce security model\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eIf you are new to Salesforce and want to learn it from scratch, an administrator looking to build your Salesforce skills, or a student looking to start a career in Salesforce, this book is for you. No prior knowledge of the Salesforce is required to get started with this book\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41049517031521,"sku":"9781803239101","price":33.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/44bbb3d8285c54e3e58f28905f6f195f.png?v=1698288100","url":"https:\/\/www.rarewaves.com\/products\/9781803239101-salesforce-for-beginners-2nd","provider":"Rarewaves.com","version":"1.0","type":"link"}