{"product_id":"9781803234885-101-ux-principles-2nd-e-2e","title":"101 UX Principles","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eActionable Solutions for Product Design Success. The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, rich user experience design will maximize the success of your products. \u003cp\u003e\u003cb\u003eImprove user experience by avoiding common frustrations and focusing on what matters\u003c\/b\u003e\u003c\/p\u003eEndorsements\u003cp\u003e\u003ci\u003e“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e–Elizabeth Churchill, Director of User Experience, Google\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e–Jeff Gothelf, Author of Lean UX\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“.I recommend it to anyone looking to learn the basics and also for more experienced designers - the author's candid opinions will force you to revisit some of your established assumptions!\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e–Anne Marie-Leger, Staff Product Designer, Shopify\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e–Trent Blakely, Sr. Product Manager, Equinix\u003c\/b\u003e\u003c\/p\u003eBook Description\u003cp\u003eThis book is a manifesto of UX\/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it's all packed into this easy-to-consult and fun read:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEssential UX laws\u003c\/li\u003e\n\u003cli\u003eHandy best practices\u003c\/li\u003e\n\u003cli\u003eSnippets of technical knowledge for anyone who wants to work in the digital space\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003e101 UX Principles\u003c\/i\u003e demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users' right to a better digital experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSneak a peek at some of the new and updated principles in this UX design book:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWork with user expectations, not against them\u003c\/li\u003e\n\u003cli\u003eMake interactive elements obvious and discoverable\u003c\/li\u003e\n\u003cli\u003eOptimize your interface for mobile\u003c\/li\u003e\n\u003cli\u003eStreamline creating and entering passwords\u003c\/li\u003e\n\u003cli\u003eRespect users' time and effort in your forms\u003c\/li\u003e\n\u003cli\u003eUse animation with care in user interfaces\u003c\/li\u003e\n\u003cli\u003eHow to handle destructive user actions\u003c\/li\u003e\n\u003cli\u003eChatbots are usually a bad idea – and how to make them better\u003c\/li\u003e\n\u003cli\u003eUse A\/B testing to test your ideas\u003c\/li\u003e\n\u003cli\u003eLet users give feedback, but don't hassle them\u003c\/li\u003e\n\u003cli\u003eMake it clear to users if they're joining or signing-in\u003c\/li\u003e\n\u003cli\u003eOnly use modal views for blocking actions\u003c\/li\u003e\n\u003cli\u003eHow complexity can be good for some users\u003c\/li\u003e\n\u003c\/ul\u003eWho is this book for\u003cp\u003eThis book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.\u003c\/p\u003e\n\u003cp\u003eUX\/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41049474039905,"sku":"9781803234885","price":38.52,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/1f0f862f13aed1bdbc3d2f1f7a8e6cf8.png?v=1698287811","url":"https:\/\/www.rarewaves.com\/products\/9781803234885-101-ux-principles-2nd-e-2e","provider":"Rarewaves.com","version":"1.0","type":"link"}