{"product_id":"9781803136301-starting-up-scaling-up-a-human-first","title":"Starting Up \u0026 Scaling Up A Human-First Business","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhat does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally?. \u003cp\u003eWhat does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally? \u003c\/p\u003e\n\u003cp\u003eHow do you manage the tension between Starting Up and Scaling Up – the fluidity of a creative start-up versus the structure and organisation that are then needed for growth? \u003c\/p\u003e\n\u003cp\u003eAnd how do you preserve, enhance and evolve your people-centric culture as you grow – the very thing that made you unique and successful in the first place? \u003c\/p\u003e\n\u003cp\u003eThis is a book about people. It tells the story of the first 25 years of Brand Genetics, a “human-first” insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs. \u003c\/p\u003e\n\u003cp\u003eThis is an easy-to-read guide for anyone who is starting up or scaling up their own business – or anyone who really cares about company culture, and wants to create a uniquely human work environment\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40501152022625,"sku":"9781803136301","price":11.31,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27548029.jpg?v=1721851954","url":"https:\/\/www.rarewaves.com\/products\/9781803136301-starting-up-scaling-up-a-human-first","provider":"Rarewaves.com","version":"1.0","type":"link"}