{"product_id":"9781801506854-too-good-to-be-forgotten","title":"Too Good to be Forgotten","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThree Wise Men from Football’s Golden Era\u003cbr\u003e\u003cp\u003e\u003ci\u003eToo Good to Be Forgotten\u003c\/i\u003e is a footballing story viewed through the prism of three remarkable North East men: Brian Clough, Bobby Robson and Lawrie McMenemy. The book revisits ten special years from 1975 to 1985, and examines the striking similarities in three wise men who made the ordinary become extraordinary.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eToo Good to Be Forgotten\u003c\/i\u003e is a footballing story viewed through the prism of three remarkable men: Brian Clough, Bobby Robson and Lawrie McMenemy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe ten years from 1975 to 1985 was the last sustained period in which the hegemony of the major big-city football clubs in England was challenged and, at times, usurped. These were days when young fans could follow their dreams, a time when your local side might - \u003ci\u003ejust might\u003c\/i\u003e - become a contender on the global stage.\u003c\/p\u003e\n\u003cp\u003eThe book revisits that golden ten-year span and examines the idiosyncrasies and striking similarities in these three wise men of the North East - three of the greatest-ever English football managers - and how, in the form of three unfashionable, provincial clubs, they made the ordinary become extraordinary. Not only did they deliver success on the pitch but a sense of pride in the communities of the towns and cities they put on the map. In doing so, they offered lessons in management and leadership that still resonate today.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41518431993953,"sku":"9781801506854","price":15.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27888079.jpg?v=1722153240","url":"https:\/\/www.rarewaves.com\/products\/9781801506854-too-good-to-be-forgotten","provider":"Rarewaves.com","version":"1.0","type":"link"}