{"product_id":"9781801504614-pretty-poly","title":"Pretty Poly","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe History of the Football Shirt\u003cbr\u003e\u003cp\u003e\u003ci\u003ePretty Poly\u003c\/i\u003e tells the story of the football shirt, charting its dramatic evolution over a 150-year period, from modest beginnings to a product at the centre of a billion-dollar industry. Packed with facts, figures and anecdotes, it uncovers the history embedded in every feature of modern-day strips, from necklines to namesets.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003ePretty Poly\u003c\/i\u003e tells the fascinating story of the football shirt, charting its dramatic evolution over a 150-year period, from modest beginnings to a product at the centre of a billion-dollar industry.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAn emblem of everything it means to be a fan, the football shirt evokes memories of triumph and disaster and acts as a symbol of belonging to a chosen footballing tribe.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003ePacked with facts, figures and anecdotes, \u003ci\u003ePretty Poly\u003c\/i\u003e explores the history embedded in every feature of modern-day strips. It covers their ever-changing shape, the emergence of dedicated club and national colours and the often surprising reasons behind them. It also looks at the companies and designers behind some of our favourite strips, and explores the birth and exponential growth of the replica-kit industry. \u003c\/p\u003e\n\u003cp\u003eAlong the way, we learn the histories of the iconic sponsors, names, numbers, patches and badges, and meet the kit collectors with a burning lifelong passion as we delve into the burgeoning vintage kit market  that feeds their interest.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40921614942305,"sku":"9781801504614","price":20.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26650298.jpg?v=1721148693","url":"https:\/\/www.rarewaves.com\/products\/9781801504614-pretty-poly","provider":"Rarewaves.com","version":"1.0","type":"link"}