{"product_id":"9781800888524-how-to-achieve-societal-impact-through","title":"How to Achieve Societal Impact through Engaged and Collaborative Scholarship","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Guide to Purposeful Marketing Research\u003cbr\u003eAiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?\u003cbr\u003eAiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?\u003cp\u003e\u003cbr\u003e \u003cbr\u003eEmphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003eHow to Achieve Societal Impact through Engaged and Collaborative Scholarship\u003c\/i\u003e is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41833602678881,"sku":"9781800888524","price":196.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41665049.jpg?v=1781787703","url":"https:\/\/www.rarewaves.com\/products\/9781800888524-how-to-achieve-societal-impact-through","provider":"Rarewaves.com","version":"1.0","type":"link"}