{"product_id":"9781800881976-intellectual-property-law-and-sports","title":"Intellectual Property Law and Sports","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThis book examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Justin Koo and Jason Haynes address how the legal principles of IP rights must evolve to address digitalization, artificial intelligence, and global market integration.\u003cbr\u003eThis book examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Justin Koo and Jason Haynes address how the legal principles of IP rights must evolve to address digitalisation, artificial intelligence, and global market integration.\u003cp\u003e\u003cbr\u003eKey Features:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAddresses the diverse IP portfolios of sporting bodies\u003c\/li\u003e\n\u003cli\u003eAnalyses personality rights development in relation to athletes’ personal brands\u003c\/li\u003e\n\u003cli\u003eCovers practical examples of contemporary issues affecting the intersection of sports and IP law\u003c\/li\u003e\n\u003cli\u003eConsiders legislative responses to unfair competition, including ambush marketing by non-sponsors\u003c\/li\u003e\n\u003cli\u003eInvestigates copyright protection of broadcasts to combat digital piracy as well as territorial licensing exclusivity and market integration principles in global broadcasting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003ci\u003eIntellectual Property Law and Sports\u003c\/i\u003e is an essential resource for legal practitioners interested in the application of IP in sporting contexts, as well as sports managers and agents. It is also vital for students and scholars in IP and sports law, sports management, and entertainment law.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57557957542262,"sku":"9781800881976","price":133.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40575580_d3704eec-2363-49a0-9bca-8cf254a93d14.jpg?v=1775098733","url":"https:\/\/www.rarewaves.com\/products\/9781800881976-intellectual-property-law-and-sports","provider":"Rarewaves.com","version":"1.0","type":"link"}