{"product_id":"9781800713314-creativity-and-marketing","title":"Creativity and Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Fuel for Success\u003cbr\u003e\u003ci\u003eCreativity and Marketing: The Fuel for Succes\u003c\/i\u003es presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.\u003cbr\u003e\u003ci\u003eCreativity and Marketing: The Fuel for Success\u003c\/i\u003e presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.\u003cbr\u003eExploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, \u003ci\u003eCreativity and Marketing\u003c\/i\u003e examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.\u003cbr\u003eThis collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55274787832182,"sku":"9781800713314","price":99.02,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29798089.jpg?v=1739824156","url":"https:\/\/www.rarewaves.com\/products\/9781800713314-creativity-and-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}