{"product_id":"9781789666113-adding-prestige-to-your-portfolio-how-to-use-the-creative-luxury-process-to-develop-products-everyone-wants","title":"Adding Prestige to Your Portfolio","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Use the Creative Luxury Process to Develop Products Everyone Wants\u003cbr\u003eCreate high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.\u003cbr\u003e\u003cb\u003eExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.\u003c\/b\u003eContrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value.  \u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.\u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey.Illustrated with examples from industries as diverse as healthcare and industrial equipment, \u003cb\u003e\u003ci\u003eAdding Prestige to Your Portfolio\u003c\/i\u003e\u003c\/b\u003e shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55205890818422,"sku":"9781789666113","price":127.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29759501.jpg?v=1738187038","url":"https:\/\/www.rarewaves.com\/products\/9781789666113-adding-prestige-to-your-portfolio-how-to-use-the-creative-luxury-process-to-develop-products-everyone-wants","provider":"Rarewaves.com","version":"1.0","type":"link"}