{"product_id":"9781789664423-e-commerce-website-optimization","title":"E-Commerce Website Optimization","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy 95% of Your Website Visitors Don't Buy, and What You Can Do About it\u003cbr\u003eImprove conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.\u003cbr\u003e\u003cp\u003e\u003cb\u003eConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGrounded in best-practice theory and research, \u003cb\u003e\u003ci\u003eE-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.\u003cbr\u003e\u003cbr\u003eIn the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools.\u003cb\u003e\u003ci\u003e E-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40945473388641,"sku":"9781789664423","price":33.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41154493_cbdf65f1-33dc-407a-adcd-bf10ee557781.jpg?v=1778120286","url":"https:\/\/www.rarewaves.com\/products\/9781789664423-e-commerce-website-optimization","provider":"Rarewaves.com","version":"1.0","type":"link"}