{"product_id":"9781789661019-powerful-b2b-content","title":"Powerful B2B Content","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUsing Brand Journalism to Create Compelling and Authentic Storytelling. Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels. \u003cb\u003eGuarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. \u003c\/b\u003eGlobal audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.Addressing these changes, \u003ci\u003e\u003cb\u003ePowerful B2B Content \u003c\/b\u003e\u003c\/i\u003ewill help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, \u003cb\u003eGay Flashman\u003c\/b\u003e explains:- What makes a great story?- What audiences want to hear;- And shows the most effective ways to deliver itBy demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55205881905526,"sku":"9781789661019","price":92.82,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29590596.jpg?v=1738187024","url":"https:\/\/www.rarewaves.com\/products\/9781789661019-powerful-b2b-content","provider":"Rarewaves.com","version":"1.0","type":"link"}