{"product_id":"9781788609968-creativity-paradox","title":"The Creativity Paradox","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy organizations end up killing the innovation they crave (and what to do about it)\u003cbr\u003e\u003cp\u003eWhy do organizations stifle the innovation they need most? Ideas demand the right conditions to emerge, evolve and succeed – here’s how to balance creativity and control.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWhy do bold ideas die inside well-managed companies, and how can leaders create the right conditions for them to thrive?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eParadox seems inescapable when it comes to organizational innovation, especially in high-stakes sectors. How do leaders navigate freedom and structure, risk and responsibility, collaboration and solitude, originality and incremental improvement to turn ideas into impact?\u003c\/p\u003e\n\u003cp\u003eDrawing on 15 years of cross-industry experience, Abdelmoula El Hadi blends neuroscience, psychology, and real-world case studies from manufacturing, engineering and industrial technology. His IDEA Flow framework is a practical tool for navigating these paradoxes at the heart of creativity, allowing you to reliably spark creativity under pressure, nurture it in complex systems, and turn it into meaningful results.\u003c\/p\u003e\n\u003cp\u003eThis is not a book about flashy brainstorming or startup clichés. It's a guide for leaders in high-stakes (and heavy) industries who need innovation that actually works in practice. With real-world stories, reflective questions and practical tools, it equips you to design creativity into your operating culture.\u003c\/p\u003e\n\u003cp\u003eAbdelmoula El Hadi is an internationally recognized innovation leader and Head of Innovation at Knauf Insulation. With 15 years of cross-industry experience, he helps organizations spark creativity under constraints.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":58720367640950,"sku":"9781788609968","price":16.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_43491127.jpg?v=1790188418","url":"https:\/\/www.rarewaves.com\/products\/9781788609968-creativity-paradox","provider":"Rarewaves.com","version":"1.0","type":"link"}