{"product_id":"9781788606912-chief-event-officers-playbook","title":"The Chief Event Officer’s Playbook","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to create transformational events\u003cbr\u003e\u003cp\u003eFor organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eExplore the art and science of how to create and curate transformational events\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.\u003c\/p\u003e\n\u003cp\u003eEvents have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. \u003cem\u003eThe Chief Event Officer’s Playbook\u003c\/em\u003e offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.\u003c\/p\u003e\n\u003cp\u003eDrawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56642333016438,"sku":"9781788606912","price":14.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38211711.jpg?v=1764100498","url":"https:\/\/www.rarewaves.com\/products\/9781788606912-chief-event-officers-playbook","provider":"Rarewaves.com","version":"1.0","type":"link"}