{"product_id":"9781788604802-beautiful-pr","title":"Beautiful PR","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFinding your brand’s heartbeat for authenticity in communication\u003cbr\u003e\u003cp\u003e\u003cem\u003eBeautiful PR\u003c\/em\u003e is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e**Business Book Awards 2024 Finalist**\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that'\u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003eFrancesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA more beautiful way to connect with customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePR and marketing have traditionally been seen as deceit and spin: \u003cem\u003eBeautiful PR\u003c\/em\u003e offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.\u003c\/p\u003e\n\u003cp\u003eIn a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.\u003c\/p\u003e\n\u003cp\u003eSophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41038944075873,"sku":"9781788604802","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28132040.jpg?v=1722337194","url":"https:\/\/www.rarewaves.com\/products\/9781788604802-beautiful-pr","provider":"Rarewaves.com","version":"1.0","type":"link"}