{"product_id":"9781788604178-do-penguins-eat-peaches","title":"Do Penguins Eat Peaches?","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAnd other unexpected ways to discover what your customers want\u003cbr\u003e\u003cp\u003eSimple market research hacks from the world of big tech to help small businesses understand customers and build products and services that sell.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e**Business Book Awards 2024: Highly Commended**\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStop guessing and start using market research to build what customers actually want.\u003c\/strong\u003e If you run a small business, it’s easy to waste time and money on ideas that don’t land.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo Penguins Eat Peaches?\u003c\/em\u003e shows founders, freelancers and small-business owners how to use simple market research tools to understand your audience and build what sells. From customer interviews and surveys to real-world testing, including how emerging AI tools can help you research faster and smarter, this book will help you find clarity and confidence in your next business move.\u003c\/p\u003e\n\u003cp\u003eFrom sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.\u003c\/p\u003e\n\u003cp\u003eKatie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40983781048417,"sku":"9781788604178","price":15.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31392578.jpg?v=1732176306","url":"https:\/\/www.rarewaves.com\/products\/9781788604178-do-penguins-eat-peaches","provider":"Rarewaves.com","version":"1.0","type":"link"}