{"product_id":"9781788602518-humanizing-b2b","title":"Humanizing B2B","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe new truth in marketing that will transform your brand and your sales\u003cbr\u003eThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.\u003cbr\u003e\u003cp\u003eIf you want to move products, you need to move people. And if you want to move people, you need to move minds.\u003c\/p\u003e\n\u003cp\u003eThis is what modern B2B marketing is all about.\u003c\/p\u003e\n\u003cp\u003eIt’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.\u003c\/p\u003e\n\u003cp\u003eThere is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.\u003c\/p\u003e\n\u003cp\u003eThis book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.\u003c\/p\u003e\n\u003cp\u003ePAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.\u003c\/p\u003e\n\u003cp\u003eJAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39347536724065,"sku":"9781788602518","price":21.43,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/stand_15794365_jpg.jpg?v=1709801310","url":"https:\/\/www.rarewaves.com\/products\/9781788602518-humanizing-b2b","provider":"Rarewaves.com","version":"1.0","type":"link"}