{"product_id":"9781788110099-advanced-introduction-to-pricing","title":"Advanced Introduction to Pricing Strategy and Analytics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eThis Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnalytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing\u003c\/li\u003e\n\u003cli\u003eExploration of the concept of willingness to pay\u003c\/li\u003e\n\u003cli\u003eReview of important behavioral aspects useful in designing and implementing pricing strategies \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eBusiness students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this \u003ci\u003eAdvanced Introduction to Pricing Strategy and Analytics\u003c\/i\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40687108325473,"sku":"9781788110099","price":23.32,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29636761.jpg?v=1725621291","url":"https:\/\/www.rarewaves.com\/products\/9781788110099-advanced-introduction-to-pricing","provider":"Rarewaves.com","version":"1.0","type":"link"}