{"product_id":"9781787145047-mastering-business-for-strategic-communi","title":"Mastering Business for Strategic Communicators","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eInsights and Advice from the C-suite of Leading Brands\u003cbr\u003e\u003ci\u003eMastering Business for Strategic Communicators \u003c\/i\u003eprovides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.\u003cbr\u003e\u003cbr\u003eThe most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. \u003cbr\u003e\u003ci\u003eMastering Business\u003c\/i\u003e provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders.  Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. \u003cbr\u003eThis collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40892235939937,"sku":"9781787145047","price":65.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28679998.jpg?v=1722794267","url":"https:\/\/www.rarewaves.com\/products\/9781787145047-mastering-business-for-strategic-communi","provider":"Rarewaves.com","version":"1.0","type":"link"}