{"product_id":"9781781256138-hardmen","title":"The Hardmen","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eLegends of the Cycling Gods\u003cbr\u003eStories of the toughest cyclists of all time, told by The Velominati, originators of The Rules.\u003cbr\u003eIt's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:Stephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.The Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb. It reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong \"pain is temporary, quitting lasts forever\"; proof that even assholes can be insightful.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31619257499745,"sku":"9781781256138","price":9.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36415640.jpg?v=1760449852","url":"https:\/\/www.rarewaves.com\/products\/9781781256138-hardmen","provider":"Rarewaves.com","version":"1.0","type":"link"}