{"product_id":"9781780748641-think-like-an-engineer","title":"Think Like An Engineer","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eInside the Minds that are Changing our Lives\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eDiscover the secrets of the minds that built our world – and how they might teach us to think differently and innovate better.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e'Smart, insightful, and fascinating.' Walter Isaacson, author of \u003cem\u003eSteve Jobs: The Exclusive Biography\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDubai’s Burj Khalifa – the world’s tallest building – looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering feats have much in common: they are the result of a unique thinking process combining abstract and structured thinking, common sense and great imagination. They are born of the engineering mindset.\u003c\/p\u003e\n\u003cp\u003eIn this groundbreaking and lively work, Guru Madhavan reveals the extraordinary influence of engineering on society, not just today but throughout history. Drawing on a cast of star engineers like Steve Jobs, the Wright brothers and Thomas Edison, Madhavan explores aspects of this mindset and shows its usefulness to life and business – in areas as varied as traffic congestion to health care to filmmaking. Full of case studies and practical insights spanning the brilliant history of engineering, \u003cem\u003eThink Like an Engineer\u003c\/em\u003e is in equal parts personal, practical, and profound. It reveals how key engineering concepts can help you make better decisions and create innovative solutions in a complex world.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40945468571745,"sku":"9781780748641","price":8.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27479845.jpg?v=1721807959","url":"https:\/\/www.rarewaves.com\/products\/9781780748641-think-like-an-engineer","provider":"Rarewaves.com","version":"1.0","type":"link"}