{"product_id":"9781780745831-drunk-tank-pink","title":"Drunk Tank Pink","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Subconscious Forces that Shape How We Think, Feel, and Behave\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e'The best science book I've read all year. really provocative.' Malcolm Gladwell\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.\u003c\/p\u003e\n\u003cp\u003eIn this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)\u003c\/li\u003e\n\u003cli\u003eWe're more likely to be critical if we write in red rather than green biro\u003c\/li\u003e\n\u003cli\u003eYour first report at school can determine your future career\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnderstanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since \u003cem\u003eBlink \u003c\/em\u003eand \u003cem\u003ePredictably Irrational\u003c\/em\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":32493007700065,"sku":"9781780745831","price":9.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27131221.jpg?v=1721549529","url":"https:\/\/www.rarewaves.com\/products\/9781780745831-drunk-tank-pink","provider":"Rarewaves.com","version":"1.0","type":"link"}