{"product_id":"9781774060346-floramama","title":"Floramama","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFrom Garden to Bouquet, Growing Flowers for Market\u003cbr\u003e\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eblends a strong focus on ecological flower growing practices with solid entrepreneurial insight and a comprehensive exploration of the artistry of floral arrangement and design. This visually rich, hands-on guide will be prized by everyone from the backyard gardener to the budding flower farmer.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eGrow beautiful flowers—and build a meaningful, profitable business from them. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you've ever dreamed of turning a passion for flowers into a livelihood, \u003cem\u003eFloramama \u003c\/em\u003eshows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work.\u003c\/p\u003e\n\u003cp\u003eFrom experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy—helping you move from garden inspiration to sustainable income.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You'll Gain \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA clear path to starting and managing a small-scale flower farm\u003c\/li\u003e\n\u003cli\u003eProven methods to grow healthy, high-quality blooms using ecological practices\u003c\/li\u003e\n\u003cli\u003ePractical systems to increase productivity—even on limited land\u003c\/li\u003e\n\u003cli\u003eBusiness strategies to build reliable income and strong local markets\u003c\/li\u003e\n\u003cli\u003eThe confidence to design and sell bouquets that stand out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRather than separating growing from selling, this guide connects the full cycle—from seed to bouquet to customer—so you can build a cohesive, resilient business.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom Soil to Sales: A Complete System \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDrawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques—popularized by Jean-Martin Fortier—to the world of floriculture.\u003c\/p\u003e\n\u003cp\u003eInside, you'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlan and manage flower production across seasons\u003c\/li\u003e\n\u003cli\u003eSelect and grow annuals, perennials, bulbs, and wildflowers\u003c\/li\u003e\n\u003cli\u003eBuild soil health and manage fertility naturally\u003c\/li\u003e\n\u003cli\u003eUse efficient tools, irrigation, and infrastructure\u003c\/li\u003e\n\u003cli\u003eExtend vase life through smart harvesting and handling\u003c\/li\u003e\n\u003cli\u003eDevelop markets, pricing, and sales channels that support profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Than Growing: The Art of the Bouquet \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book goes beyond cultivation to explore the creative and sensory side of working with flowers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCombine color, texture, shape, and movement\u003c\/li\u003e\n\u003cli\u003eCreate arrangements that feel abundant and natural\u003c\/li\u003e\n\u003cli\u003eDevelop a signature style rooted in seasonal materials\u003c\/li\u003e\n\u003cli\u003eDesign bouquets that connect emotionally with customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRather than treating design as an afterthought, \u003cem\u003eFloramama \u003c\/em\u003eshows how artistry and growing work together to create value.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho This Book is For \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAspiring flower farmers ready to start a small-scale business\u003c\/li\u003e\n\u003cli\u003eMarket gardeners expanding into cut flowers\u003c\/li\u003e\n\u003cli\u003eHome gardeners wanting to grow flowers with purpose and structure\u003c\/li\u003e\n\u003cli\u003eCreative entrepreneurs seeking a land-based livelihood\u003c\/li\u003e\n\u003cli\u003eReaders inspired by seasonal living and local, ecological production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRooted in Real-world Success \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business.\u003c\/p\u003e\n\u003cp\u003eHer work combines ecological growing with entrepreneurial insight—demonstrating how small-scale agriculture can support both creativity and financial sustainability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Practical Path to Beauty and Livelihood \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eprovides a grounded path forward—helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":58214072353142,"sku":"9781774060346","price":38.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41663709.jpg?v=1783342594","url":"https:\/\/www.rarewaves.com\/products\/9781774060346-floramama","provider":"Rarewaves.com","version":"1.0","type":"link"}