{"product_id":"9781680839708-audio-visual-analytics-in-ma","title":"Audio and Visual Analytics in Marketing and Artificial Empathy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAudio and Visual Analytics in Marketing addresses questions around the application and use of audio\/visual data analytics for business decision making in the post-digital economy. Audio and Visual Analytics in Marketing addresses questions around the application and use of audio\/visual data analytics for business decision making in the post-digital economy.  It does so by: (1) developing a framework for understanding the internal states of individuals based on audio\/visual signals and incorporating works in the domain of audio\/visual (A\/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A\/V data; (3) providing a review of A\/V analytics-based research in various business contexts; and (4) reviewing the business practices using A\/V analytics and identifying the future trends in both research and business applications. The rest of the monograph is organized as follows:  The authors first propose a framework for A\/V data-based research in the business domain and discuss how A\/V data analytics can be used to support business decision making in various contexts. They then provide an overview of the key techniques and tools used in A\/V data analytics and discuss the procedures and key methodological questions. Finally, they discuss how the A\/V analytics has been used in business practices and its trend and future development.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55206911738230,"sku":"9781680839708","price":71.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_30940743.jpg?v=1738202400","url":"https:\/\/www.rarewaves.com\/products\/9781680839708-audio-visual-analytics-in-ma","provider":"Rarewaves.com","version":"1.0","type":"link"}